It is nearly the end of March and the snow is still deep and fluffy across the western USA.  My mother, who calls Park City, Utah home during the winter described it as the best skiing she has done in her life.  Granted she only just got up the courage to ski powder days, despite 30+ years of skiing under her belt.  All I have to say is love and envy to my lucky friends out west.  Shout out a few yelps in my honor and hold onto that grin for dear life. 

In the meantime, I’m in my favorite town - NYC - wearing my Jes pants.  Its amazing that only a few years ago I decided that ‘sexy’ had left skiing and was hell-bent on bringing it back.  Remember James Bond, Downhill Racer, the glamor of skiing? What happened? Well, for one thing, apparel got bigger and baggier.  A lifelong skier working in fashion in NYC I simply could not take it any longer.  I quit my job as merchandising manager at Elie Tahari and launched Erin Snow in 2003. 

It started out with a small collection of what I would call ‘contemporary’ ski apparel for women.  Then it grew.  I began selling coats to Bloomingdale’s, expanded to Europe.  Somewhere along the line I became known by anyone who knew anything about skiwear as the maker of the BEST ski pants for women.  Specifically my stretch pants.  I began making in-the-boot and over-the-boot stretch pants from the finest Swiss fabrics.  The perfect tailoring came from my training at two of the best pant brands in apparel - Elie Tahari & Theory; the fabrics came from my vast and strong sourcing relationships; and the construction came from one of the last remaining independent ski factories in North America.  The recipe was perfection.  These pants took on a life of their own and now I (and thousands of women worldwide) can’t take them off.  I sell them to women to ski in, to ride horses in, to ice skate in (love to my friends at The Ice Theatre of New York!), to wear to work, to dinner, everywhere!

Try a pair for yourself.  I promise you (and your derriere) will thank me.

xoErin

We have been working hard on putting new amazing stuff on the webshop for you guys. 

Here at Erin Snow we ♥ colors and we have created a collection full of bright, fun and super sexy pants for you to rock.

You can already preorder new products from the winter 2012-2013 collection on the site, so no need to hesitate, go check it out!

Enjoy :)

I have Essie craving and I love the Summer 2012 collection.

Its a mix of the colors and the names, which makes me so much in love season after season. Especially this season they are right on top of the fashion trends - juicy colors and pastel hues….. so summery!

Seen from left to right; Cascade Cool,  Fear or Desire, Mojito Madness, Off The Shoulder, All Tied Up,  and Bikini So Teeny…. so sweet and cool!

I definitely feel like this today!

Hope you all are hanging in there -  and not suffering to much under the heatwave in NYC.

Weekend is coming up - any “cool” plans?

Have you checked out the weather forecast - Second Heat Wave on it’s way. Augh!

Here at Erin Snow we talked about how to stay cool in NYC when the heat wave hits the concrete jungle.

1. Don’t chase the ice trucks around - It will only make your situation more hot. Take it easy, jump from shadow to shadow and check out these delicious Ice Cream places. 

Big Gay Ice Cream Their mission is to make you smile and fill your belly.

If your are more into Italian sorbet you should pop by Laboratorio del Gelato, but be aware it can be hard to decide the flavor, when they have around 200 of them. But then you can cool down over the ice showcase while you decide.

2. Don’t want to take a swim in the Hudson River, but still enjoy the cool wind and the free feeling by being near the water? You should take a free Kayak on Hudson river. The Downtown Boathouse is an all volunteer-run nonprofit organization. You are even giving back to the community while you get cool and comfortable. Check out Downtown Boathouse for more info.

3. Spend a day at the Museum and be cultivated and cooled down to the bone. MoMa has a lot of great exhibitions these days and you can actually learn how to be a better amateur photographer from one of them. See the calendar here at MoMa Exhibitions. 

4. Get wet and seek relief in the park fountains or at one of the many rooftop swimming pools in NYC. You just have to make the decision if you want to save money (spend more on ice cream) and you should check out the secret Teardrop Park at Battery Park City, which is designed like a little beach- with mini geysers of water.

If you want to splurge and spend some $$$ on chilling water, you should treat yourself to a visit to Gansevoort Hotel in the trendy Meatpacking District. They have an amazing rooftop pool with view over the Hudson River and underwater music. You need to be a hotel guest or know someone - but they do occasionally have reasonable summer packages. 

Chelsea Piers offers a $50 day pass to non-members and this includes the pools and other sports activities - both indoor and outdoor. Here you can dive around their indoor pools and lounge at their sun deck in between the dips.  

5. Fresh wind in your face and on your entire body - doesn’t that sound refreshing? If your are a bit of a daredevil and not much for lounging in the sun or shopping in the shade you should join a class of flying trapeze at the Trapeze School. Remember Carrie in SATC where she has to overcome her fear of letting go? - Maybe this is the right time for you!

My name is Taylor and I am currently an intern for the summer at Erin Snow. I am 21 years old and am from New Jersey-not the jersey shore thank you very much. I am the youngest of five children and love spending time with my family and friends.

With a major in “I don’t know what I want to do for the rest of my life” at Indiana, I am lucky enough to be getting first hand experience working here by being dropped into the NYC world of fashion-sans parachutte.

I love to shop, travel, eat, and drink. I have been immersed in art since I was five years old and have been drawing and painting ever since. I have always had an interest in snowboarding and being apart of the Erin Snow team will give me a chance to explore that, in Erin Snow style of course!  

This summer I will be on a journey to fully establish my career goals and have the opportunity to work for one of the most inspiring and innovative designers, Erin. I am excited to be apart of the Erin Snow team working with Erin, Sari, Kristine, and occasionally Erin’s Boston terrier, Lola.

After settling in after the office’s move, I am looking forward to starting my summer here and staying cool with a little bit of Erin Snow.

Big things have been happening at the office - we have had some crazy days. The Erin Snow family has expanded with Kristine & Taylor, new and improved website on its way, and then of course THE BIG office relocation went down.

We’ve packed, wrapped, dragged, sorted, and thrown out for days and days in order to move the whole office. Finally we made it and we are in our new office - and slowly unpacking.

After we have been offline from the real world for a few days, we are now back online - Just want to say sorry for any inconvenience it might have brought. 

Just for your info, this is our new address.

e r i n   s n o w
The Silk Building
14 E 4th Street
Unit 509
NYC, NY 10012
(t)212.675.7762
E: info@erinsnow.com

We are starting to like our new hood and are trying all of the good lunch places. Recommendations are accepted with open arms.

“Hej”/ Hi!

My name is Kristine and I am the newest member on board at Erin Snow. I am 27 years old, from Denmark, married to my lovely husband Christian and together we have our little frenchie called Coco.

We moved to NY at the beginning of 2012 to pursue our dream of living and working in another country - and who would have known we would end up in the city of opportunities. 

I am a very creative person and have always many projects in the works. I have a passion for fashion and in Denmark I have organized various annual fashion events. As a result of creating awareness for the events, I have become a big fan of social media and its many ways of creating attention.

In particular, the world of blogging has mesmerized me. I have been blogging for almost 3 years now and really enjoy reading and writing about what inspires and captures my attention - and I can spend hours and hours searching the internet for cool new blogs. Some of my favorite fashion blogs are www.stylebykling.nowmanifest.com, www.fashionsalade.com, www.fashiontoast.com and of course my blog www.hapshaps.dk. Go check them out!

When I am not at work or in front of the computer I enjoy skiing in the Alps - I have always dreamed of skiing in Aspen and being totally fashionable (of course in Erin Snow pants). When I´m not on the slopes I enjoy playing with Coco, running along the Hudson River, playing tennis and just in general walking the streets in NYC and looking for good boutiques for shopping and restaurants.

My professional background is in PR and marketing. I finished my education from Staffordshire University in Barcelona 2010. Upon completion, I began working at an advertising agency in Denmark, just up until we came to NYC.
I have been a volunteer project coordinator for the worldwide cultural event organization Pecha Kucha www.pecha-kucha.org and hope to continue a collaboration while I am in NYC. I love to meet people and be inspired by other peoples’ projects. 

I am looking forward to blogging about all things that inspires me, evoke my senses or just make me look twice here at Erin Snow.

In approximately one hour, I will walk out the door of Erin Snow for the last time. I will get on the subway, get off at Grand Central, and take the train back to White Plains, picking up with my life where I left off. Although I will probably continue to accidentally wear University of Michigan apparel wherever I go, I will now be loaded down with a number of lessons that I was able to learn through my internship at Erin Snow. Looking back over the last couple months, I gained so much knowledge that I never really expected to. While some lessons have to do with the fashion industry and the everyday tasks I was assigned, others are broad necessary tips that I needed to learn without realizing it.

1. If I ever have a child and am looking for a unique name, the first place I will look is at the collection of Erin Snow line sheets (I expect that by the time I have a child the collection will be very LARGE). Since each different article of clothing is labeled with a different female name, I think I will be set.

2. Never be afraid to ask questions. It is better to ask the question you have at the tip of your tongue, then to make a mistake that could easily have been avoided. The first time I had to steam a set of clothing, I had never seen a steamer before. Ever. Instead of burning my hand off, I made sure I knew how to use it before embarking on steaming a rack of clothing.

3. At the same time however, use common sense. For example, if I asked a question every time I found someone new to follow on Twitter, I would have asked approximately 25-50 questions in an hour time frame. Instead, I just asked one or two questions about the first couple people I encountered on Twitter and used that as a guide.

4. It is really helpful to know how to build your own boxes, how to make something ready for a Fed Ex pick up, how to use a label maker, and how to take apart a mannequin.

5. When you know you made a mistake, own up to it as soon as you realize the mistake was made. Nine times out of ten, the mistake can probably be fixed. As annoying as it may be for the person who has to fix it, imagine how much worse it will be if someone else catches your mistake later on.

6. Never underestimate the power of social media. Along with that, remember that behind every twitter account there is a person with feelings and thoughts that can be influenced either positively or negatively (well until we develop robots).

            And finally, a life lesson that I have grown to learn that I believe everyone should acknowledge – is that the world of fashion is never what you think it is until you are in it. There are so many details from the different fabrics, to buttons, to zippers, to trim, to clothes, to the hundreds of people one must interact with including other stores, businesses, and customers, to managing a business itself. It is not just a world based on looking good, but also a world that depends on making smart decisions and learning to listen to the needs of others. For just a short period of time, I was lucky enough to experience that world, and I will be forever grateful. 

Ever wanted work experience in the fashion industry? Erin Snow is looking for Fall interns! If interested, please email info@erinsnow.com.

While I (Juliana Bailey, intern extraordinaire) was surfing the Twitterverse today, recruiting new followers and squealing with glee over our most recent mention (thank you Angel Fire Resort), I came across SNOWGA. In addition to having an appealing homepage that made me wish for a cup of hot chocolate, SNOWGA automatically enticed me with their mission statement: “To empower, enliven, and enlighten those who wish to improve their performance on the slope through the compassionate teachings of yoga.” Developed by Anne Anderson, a certified Kripalu Yoga teacher and Professional Ski Instructor, SNOWGA provides skiers and snowboarders with a yoga background that can loosen muscles, decrease the risk of strain or injury, and encourage a peace of mind. Although I would love to regale you with the limited knowledge I gained from my short stint with Yoga in Gujarat, India, it would probably be best for you to either visit the SNOWGA website: http://snowga.net/ or email SNOWGA (info@snowga.net) for more information. Hope everyone had a great weekend!

Ski resorts at Keystone, Arapahoe Basin, and Aspen are delaying closing due to an excess of snowfall late in season. 

THROUGH THE EYES OF AN ERIN SNOW INTERN…           

            Approximately two weeks ago, I walked into the Erin Snow offices with very little knowledge of the brand. In preparation I scoured the website to look at what kind of clothes and accessories Erin Snow designs, so as not to make a complete fool of myself the first day. I decided to intern at Erin Snow not because I have always wanted to work in the fashion industry, but because as an already nostalgic college grad who graduated less than a month ago, I was desperate for something, anything to do. I will admit that at first I was skeptical about how useful interning in the “ski fashion industry” would be for my future, but it took less than two full weeks for my skepticism to disappear.

            Besides learning how to build boxes, use a tape gun, make product tags & labels for each piece of clothing, and how to pack clothes effectively to make use of the available box space, I have been given the opportunity to enter the world of twitter with the goal of increasing the social network of Erin Snow. As someone who never really caught on to the twitter phenomenon (until now), I underestimated how exciting it would be when other people, businesses, or companies acknowledged the existence of Erin Snow by choosing to follow us. Watching the number of Erin Snow followers multiply has essentially become one of my guilty pleasures. While I have yet to fully master the art of tweeting, I can say that I have learned more about ski resorts all over the world, ski equipment, winter fashion trends and universal news then I ever expected to. I now realize that working for Erin Snow has opened up a world to me that extends far beyond the office, pushing the boundaries of cyberspace.

            Finally, my new internship has taught me a lesson I am ashamed to admit I needed to learn yet again. Ever heard the cliché, “Never just a book by its cover?” Well I have, several times. And I like to think that as a college grad, I live by that mantra. However looking back over the last few weeks, I definitely pre-judged the fashion world without knowing very much about it. I did not realize how much work goes into creating a collection, connecting with other companies, ordering materials, and actually making other people want to buy your clothes. Furthermore, after a couple days of working for Erin Snow, I even caught myself (someone who wears nothing but University of Michigan apparel to work every single day: see photo above) imagining a career in social networking – a career I never would have thought of , had I not taken this internship. So in addition to not judging a book by its cover, I offer one more lesson I have come to learn: you never know where life will take you.

Stay tuned for our new Winter 11-12 collection.  It will be here soon!

I know it took us long enough, but we finally entered the twitterverse and we are LOVING it!!! Thanks to everyone who has signed on to follow us.  Keep em’ coming! We promise to keep you updated, entertained and in the loop with all things Erin Snow.

Check out our new Erin Snow Website www.erinsnow.com